Developing an SEO strategy is not a piece of cake and requires much effort. Optimizing your website means striving to attain high rankings and display it among the top results in search engines. To achieve top rankings, you need to develop a strong and solid SEO strategy which requires consideration and focus on a few areas. These are:

Focus on Your Target Audience

In marketing, there is a saying that ‘customer is always right’. Therefore, first of all you need to identify your target audience and come up with relevant and quality content that meets their needs and provides an answer to their queries. Because in the end, no matter what strategy you adopt, it all comes down to your website’s content, which is also an important component of On page SEO.

Learn From Your Competitors

When going ahead with an SEO strategy, you should always consider what strategies are adopted by successful competitors and how well they are doing. Apart from that, analyze the popular keywords. If there are any related to your niche that are not being used by others, go for them!

Other Factors

Apart from the two major factors mentioned above, consider focusing on your current rankings and your current SEO strategy to determine what changes need to be made. Moreover, it would be a good idea to familiarize yourself with the basics i.e. what is SEO strategy and what kinds of strategies are in use etc. as well as the risks of Black Hat SEO to avoid any misadventure.

All site owners want their site to be visible in relevant search results, get a healthy and steady flow of traffic and promote their page, to a higher rank in search engine ratings. This is done through SEO or Search Engine Optimization. Search engines advertise websites and make them available to anyone, having an internet connection. This makes it easier for users to get relevant results, on their searches.

 More About SEO

What is SEO? Generally, whenever people search for anything on the internet, they usually don’t need to look ahead of the first page of search results. This is because they get their required result, within the top few search results. That’s how good search engines are these days. This, however, causes a competition between the websites that have similar subject matter, as all of them want their site to be the one on the top in search results. Now, you might wonder how to get your site listed on the top. These tricks are collectively known as SEO.

SEO Strategy

SEO methods put the groundwork for the accomplishment of these goals and successful SEO ensures that your site gets it all – enough traffic, approval of the search engine and the audience.

What is a forum? A forum is an online community website where people with mutual interests meet and exchange views. There are many different forums established online and you can find forums on anything that you can think of like hosting, gadgets, social life and the print industry etc. Let us discuss some important things that help forums fully function.

Administrators and Moderators

An internet forum can be run by one administrator along with several other administrators or moderators. The number of people overlooking a forum depends on the amount of traffic it receives. The purpose of these administrators and moderators is to ensure that forum is used for the purpose it had originally been formed

Posts

Posts or forum posts are the messages that are exchanged by the members in a forum. There is another common term used in forums called ‘threads’. A thread is the complete discussion on a single topic with all the messages exchanged about it while a post is just one of the messages exchanged by a member.

Control Panel

Every forum has a control panel. Some forums also call it the board panel. This panel has all the details about controlling the different aspects of the forum. Its control can only be accessed by the administrators who can set all its features including posts, spam control, moderators etc.

Forum Posting relies on popular online forums to generate quality links to your website by adding a link at the end of every post. There are a large number of forums on the internet that offer such services, and from where you can buy forum posts and get on with quality link building for your website or online business.

Where to Buy Forum Posts?

Google search yields a number of results when you enter any query related to buying forum posts or forum posting for link building etc. Upon further inspection, you would come to know that different sites offer different packages for buying forum posts, for example there could be a package of 500 forum posts for $120-125, or 1000 forum posts for anywhere near $195. Such packages vary with different sites, so you need to conduct a thorough search and consider all possible alternatives before finalizing your decision to buy forum posts.

Another alternative is to trade or exchange forum posts rather than buy them. This way, you can gain content in return and do not have to pay any money. You simply need to post on someone else’s forum and the other person will do the same on yours; however, there might be issues of poor quality content, so you need to proceed carefully with this option.      

Link wheel is a popular link building strategy. Each and every site is working on it, expanding it, making it stronger, attracting immense traffic and earning some real good amount. Link wheel is one of the fastest and reliable strategies for getting traffic towards your site. You work hard in the beginning making a link wheel according to your requirements you get the best fruit without waiting much. Let’s discuss how can you actually create a link wheel.

1. Content:  Write befitting content by focusing on keywords, phrases and terms. It should all be related to your main site giving it sense. Subsequently, publish the articles on the best Web 2.0 sites. Don’t forget to add your site’s link with whatever you write.
2. Promote: Don’t be lazy! Competitors are all around. Promote your site by adding social bookmarking links to your main website. This will add a plus point to your overall goal.
3. Expand: Creating a link wheel hub will help you here. Create as many link wheels you want, do whatever it takes to promote your site. Greater the number of backlinks, better will be the page ranking of your website. You can always close the link wheel or keep expanding.
4. Squidoo: You can also write Squidoo lens complimentary to your website and add links. Squidoo can also be a part of the link wheel.

This is how to create link wheel. Make sure you’re aware of the basics before getting started with a link wheel. Even if you’re hiring professionals to make one for you, it’s wise to know before you actually go for it.

Forum posts are really helpful for advertising your site on the Web. Creating a forum isn’t exactly hard work but maintaining activity on it definitely takes a lot of effort. There are several choices to keep your forum active and hence, effective.  Some forum managers buy forum posts, or trade forum posts where others use automated forum posts. Nowadays, people are increasingly choosing automated posts over the others and you might want to know why that is.

Reasons for Choosing Automated Posts

As mentioned before, creating the forum isn’t hard. Maintaining activity on your forum, so that it remains effective, is the difficult task. Once you’ve created a new forum, you won’t have a lot of content in the beginning or even members who make the forum look alive. You’ll have to put some effort to keep the forum active in order to entice new members to register to your forum. Automated forum posts will make sure that your forum is never inactive.

What Automated Forum Posting Does?

Automated forum posting makes your work easy. Automated posts will maintain the activity of your forum so that it attracts new members and effectively promotes your site. Since automated forum posts are cheaper than paid posts, they are becoming more popular.

What is Black Hat SEO?

Black Hat SEO involves the use of manipulative SEO strategies that focus on gaining top search engine rankings regardless of the quality of the content. Such techniques are usually employed by individuals seeking a quick return on their website and a shortcut to gaining higher rankings.

Below is a list of black hat SEO techniques that are quite popular with black hatters nowadays and a brief description of how they are used:   

Top Black Hat SEO Methods

Link Spamming

Link spamming is one of the most popular black hat SEO techniques in which links are added to blogs, discussion boards and even wikis that point towards the website of the spammer. This practice is intended to increase website rankings and potential visitors to the site by listing your website in comment boxes of blogs etc. 

Duplicate Content

Although used by a large number of black hatters, content duplication – in which the same content is posted on a number of domains - is not quite an effective technique as it can easily be detected by Google and not likely to help you attain higher website rankings in the long run.

Invisible Text

Using invisible text is another one of popular black hat SEO tricks in which individuals embed text in the website that is not visible to the visitors by changing the font colors or using CSS to hide text. This also works for a while but is likely to be detected by Google in the long run. 

Spinning

Spinning involves the use of software to mix and paraphrase the original and existing content in order to come up with something ‘new’ out of it. This technique is quite effective as it does not seem unethical on the surface and actually works if you spin quality articles and include links to your website in it.

What is a Link Wheel?

One of the best ways of directing traffic to your website is by creating link wheel. These link wheels create backlinks to your website’s main page that provide your website higher rank in search engines.

The Link wheel Plan

There is no exact or precise plan or regulation when it comes to forming a link wheel’s structure. The efficiency of the link wheel relies on how natural the pattern is. Search Engine Optimization professionals consider that link wheels are not supposed to be a structure made to trick the search engines, but must include a natural path running from one website to another. For instance, the link wheel remains in motion if a link promises to direct you towards a site containing more and more interesting information. This keeps grabbing the attention of readers along with keeping them interested and intrigued.

Different internet marketers and advertisers use different type of patterns. A few of them opt for social media sites, while others also consider using video sites, image sites, blogs, forums discussion board etc.

List of Top Sites for Creating Link Wheel:

1.Blogger.com

2.Wordpress.com

3.Squidoo.com

4.Quizilla.com

5.Hubpages.com

6.Blog.com

7.LiveJournal.com

8.Weebly.com

9.Wetpaint.com

10.Blogsome.com

11.Jimdo.com

12.Tumblr.com

13.Blinkweb.com

Many new comers in the freelance field do not know how to begin their first Freelance Gig. Because of unawareness, beginners might respond to unknown or unreliable sources. If you want to become a freelancer, one of the best ways is to create your website showing the skills you possess. Share your website and expertise with everyone you know, either personally or over the internet. Never feel discouraged if you receive a poor response at first. Remember, if someone is not interested in your proposals; ask them to introduce you to one of their contacts. You might find a good client in this way.

Always quote a fair price for your work which can be evaluated in terms of the current market prices for the same job. Don’t ever offer free work right from the start because then your work may not be easily recognized.

Connect to as many social platforms as there are available because, like any other field, social networking is becoming very important in the freelance field.

Don’t hesitate to offer your services. As a new comer, you might be to tell your prospective clients what services you can offer. Always approach them with a smile and explain the details of your offers.

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